Yutong Group is a commercial vehicle group/enterprise group mainly engaged in passenger cars, trucks, sanitation equipment and construction machinery。Group core business Yutong bus (SH.600066) The products mainly serve the market segments such as bus, passenger transport, tourism, group, school bus and special travel。By the end of 2020, Yutong has exported more than 70,000 buses and sold 140,000 new energy buses, and large and medium-sized buses have been selling well all over the world for many consecutive years。
Promotion Products:
Buses, tour buses, intercity buses, buses
Cooperation time
2019年4月
Promotion objective
Reduce inquiry costs, obtain high-value customers, and achieve sales increase;
Improve brand influence in foreign countries, expand market share;
Promotion method:
- Analyze the target market economic environment and customer buying habits, promote by levels, and implement one country one policy, according to the country to determine the type of promotion bus;
- Obtain high potential customers through brand words, industry words and product words, and obtain intended customers;
- Display advertising preheating in advance to help Yutong offline exhibition to achieve O2O marketing model;
- Video advertising countdown push, expand online live viewing scale;
- Discover ads, smart ads, 360-degree coverage of target customers;
- PC and Mob combine to realize cross-device transformation;
- Regularly optimize the website, keep up with industry trends;
Promotion results:
- Through Google Ads, 120+ target market inquiries were obtained, and the number of high-quality inquiries and inquiries with clear purchase needs increased by more than 20% year-on-year;
- Cooperation so far, the inquiry cost has dropped as much as 65.74%
The client says:
Working with Sizhi, we are very assured that the response speed of any needs is very fast. We have regarded Sizhi as our colleagues, and they have been actively giving us suggestions, promoting improvements and solving problems
